It's the firm truth that women have always been involved in one form of trade or the other from ancient times. The case has not changed — women haven't grown any lazier. Instead, they have kept waxing strong in power, starting businesses while taking care of their kids at home.
Best Home-Based Business Ideas for Mompreneurs
While developing a business is no easy feat, many online services can introduce you to the world of entrepreneurship. Many inspiring and ambitious women have also proven that a good work-life balance is achievable. Below are some of the best mompreneur business models that will surely be inspiring.
Technical businesses: From app developers to web designers, social media managers to graphics designers, there are numerous home-based technical businesses you can run, thanks to today's Internet-wired world.
Professional businesses: If you're interested in one of these industries, you can start a home-based business as a notary public, travel agent, aesthetician, hairdresser, massage therapist, bookkeeper, business coach, writer, and so on.
Crafts, tailoring, and arts businesses: If you're talented in this sector, you can either do tailoring or sell your creations online through your own website, or a maker’s platform like Etsy.
E-Commerce: Numerous retail small businesses that are now popular are or were home-based. This industry has many business ideas to get started on, such as a frame shop, a jewelry shop, pet supplies, and apparel shop, a DIY store, and more.
How to Get Started and Market Your Business
All the enthusiasm in the world won't be a substitute for a solid plan. To get your idea off the ground, you'll need to have self-motivation, a willingness to give your best every day and learn from other people’s mistakes. First of all, you need to research your business idea to ensure there's a demand on the market — if it's one that’s already popular, figure out how to make your business more unique by analyzing your competition.
Draft a business plan and goals, as these are the foundations for your success and absolute must-haves. Take care of any licenses and permits, and choose the type of accounting system you're going to use. Once you've established the basics, figure out how to market yourself and create a plan that includes multiple strategies.
The methods through which you can promote your business keep changing. Still, some of the most productive strategies today are social media, referrals, ads (either Google Ads or social media ads), influencer marketing, email marketing, and so on. Based on numerous reports, email marketing is still ranked as one of the most efficient marketing tools. Email marketing is a digital advertising strategy based on sending emails and developing relationships with clients and prospects. A potent email marketing strategy converts prospects into customers and turns first-time purchasers into loyal customers.
You may also want to consider going back to school to gain the skills that you need to market your business. For example, earning a master’s in business administration can teach you marketing strategies, along with communication, economics, and accounting. An online degree program, such as the one offered by the University of Phoenix, allows you to complete your degree in just 18 months, much faster than a traditional college program.
How to Achieve Good Work-Life Balance
Balancing working from home with the rest of the things you are responsible for can be challenging. It takes careful thought and planning, but it is doable. The most important thing to do is to let go of perfection; strive for excellence instead. You also have to be flexible as there are going to be distractions during the day. Another good strategy to achieve work-life balance is to create a schedule and stick to it — you should include family time here, such as having dinner or spending time together in the evenings.
Starting a Business as a Stay-at-Home Mom
Stay-at-home moms have many opportunities when it comes to starting a home-based business. You must keep in mind the future, make sure you do your research before you start the venture, and strive for a good work-life balance.
Ready to simplify life as a busy entrepreneur? Listen to podcast episodes from That Entrepreneur Life online or on Apple Podcasts, Spotify, or Google Podcasts.
Written by Derek Goodman. Derek is an entrepreneur who offers tips, tricks, and resources so that you realize your business ability and potential now, not later.
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