How do you add value to your customers?
At the end of the day, you need to focus on adding value to your clients and yourself. Does your product add value, or should you be giving away free information? If you are adding value to your customers, then you will make money. Both Clint and Andrew have a service-based business. They focus on educating their clients on the process. Before they begin the project, they work on adding value through education. If a client sees your value early on, then they can turn into a long-term and loyal customer.
There is no reason you should act like a pushy car salesman. Educate your customers on why they need your services. Listen and hear your client’s problems. Tell them how you can solve their problems by identifying an opportunity. Once you determine that opportunity, you can capture that value for your client. Educating your client on why you have a product is going to be huge. That usually means you need to find a problem that needs to be solved. When you have a product, you can’t just release it one day. No one is going to care! Create excitement around your product. Why should someone buy it?
Launching products don’t need to be a massive event. You probably won’t hit any crazy milestones in twenty-four hours. Launching your business to crickets is okay. You can always build it from the ground up. However, the more buzz and interest you can generate, the easier it’s going to be from the beginning. When you add value during your launch, it’s going to sell a lot better over time. There are so many different angles you can take to make your business successful. Do not do the same thing over and over again, and expect different results.
If you are having trouble figuring out how you are going to add value to your customer, look at the products you currently use. What excites you about them? How do they provide value to your life? Reverse engineer these questions and relate them back to your product. Entrepreneurship starts when you find a way to add value. If you are not adding value, then you are failing as an entrepreneur. Stay tuned as Clint and Andrew talk about setting realistic expectations, adapting along the way, and why entrepreneurship is easier than you think.
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