Show Notes

Join Andrew Lees and Clint McPherson as they sit down with their guest Ashley Armstrong. Ashley is an authority when it comes to online businesses and utilizing the Amazon platform. She believes that in entrepreneurship, an individual must value his customer’s feedback the most and always examine how they approach failures. In this episode, Ashley details her experience prior to Amazon and how she handles her game. There’s a lot to learn so make sure to tune in. 

In this episode you will learn:

  • Always have an exit strategy – get in and get out.
  • How to leverage everything available and not just depend on one sale.
  • Your customer’s word of mouth: More than its weight in gold.
  • Working your way to good traffic organically and with ads.
  • Entrepreneurs! How strong is your failure muscle?
  • …and so much more. 

About Ashley Armstrong:

Ashley's Amazon journey started when she decided to write and publish a book for her children – and a year later had 6 books and an Amazon best-seller to her name. This opened her eyes to the potential of Amazon … so she started to learn anything and everything she could about the platform and how to be a successful seller. Ashley educated herself about physical products and took every program and went to every event she could find to build up her knowledge base.

Ashley invested in being mentored by the biggest names in the business and built up her own company as she went (to a value of over $1M in less than 2 years) all the while documenting the steps and best practices as she did so she could create a repeatable process.

Ashley partnered with Dan Hollings, the marketer behind the success of the book/movie “The Secret”, to consult with clients, create online training, mentoring his students, and even assist in the development of software tools. It was an invaluable hands-on training experience to enable her to refine and hone her skills even further.

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