Episode 75 - Learn How to Tell Great Stories and Connect with Your Customers Through Copywriting with Kam Snow
Kam is a former political consultant and a professional copywriter who helped drive over $10-million in revenue. Together with his wife, they now run a coaching business using the story economy, a seven core stories program.
Here’s a breakdown of what to expect in this episode:
- Pros and cons between hiring a freelance copywriter and a strategist writer.
- Walking through how the story economy helps businesses connect to their ideal audience.
- Building trust is all that matters – coaching amidst the pandemic.
- Using the writer’s hack to deal with writer’s block.
- What the most challenging thing is about being an entrepreneur.
- And so much more!
About Kam Snow:
Kam Snow is a recovering political operative from California.
At some point along the way, Kam discovered that politics is a slightly cynical biz that darkens one’s outlook on life and generally leaves a chap feeling a bit dreary. So to significantly improve his outlook on life, he accidentally tripped into an industry that’s only a fraction of a degree less cynical and only a smidgen less slimy: online marketing.
Now, he writes copy and does “strategic messaging,” interrupts his team members on Slack with wild ideas at 2 AM (Eastern time, not normal time… I’m not an animal), and generally causes a ruckus. He’s been known to resort to instant coffee when the Folger’s runs out and has been known to ask who would win in a fight between a squirrel and a cucumber (dare you to answer?).
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