Join Andrew Lees and guest Tracy Lamourie as they talk about why businesses should utilize media relations, the line between editorial and advertorial, and the problem with how people see who should and shouldn't be media covered.

Show Notes

Of course, anyone can be an expert in their own field. But because the media is doing a million other things, they couldn't share that until you tell them so. For Tracy, it's all about how you frame your story as good content when it comes to increasing exposure with PR and media.

In this episode you will learn:

  • Tracy's story on how she got into PR
  • Is it reasonable to scale a new business, with no traction, through PR?
  • Why are business stories hard to place?
  • The problem with how people see who should and shouldn't be covered in media
  • Tracy: On adding the zero.
  • …and so much more!

About Tracy Lamourie:

Tracy Lamourie, a high-profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. A Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media Award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. 

She is a well-known long-time advocate for many important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. 

Recognized by media worldwide for her 20-year campaign that ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019. 

She has been frequently quoted in the international media on human rights issues and as a Public Relations thought leader.  A frequent guest on TV, radio, and high-profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship, as well as all aspects of media and public relations. 

She is a  2020 RBC Women of Influence Nominee and was also recently nominated for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize.

You can find Tracy Lamourie on...


You can find That Entrepreneur Life on...



This episode is sponsored by Anchor: The easiest way to make a podcast.


Send in a voice message:

Support this podcast: