Join Andrew Lees, Clint McPherson, and their guest Jerry Fletcher as they talk about the most critical element to building your brand and business.

Show Notes

Jerry recalls a message he once read from a fortune cookie after dinner. The paper quotes: the wise man knows everything, the shrewd man – everyone. When he questioned what was written, a friend looked over and explained that the message is valid to business. What you know as a brand is essential to your business, but who trusts you is what gets you further.

In this episode you will learn:

  • Working with different products and brand developments introduces you to entrepreneurship
  • The critical 'people' element to funding anything; Why is trust critical to every business?
  • Jerry's story about car batteries and customer service
  • The 30-Second Marketing
  • Talk to them, figure out the need, and design that need
  • …and so much more

About Jerry Fletcher:

Z-Axis Marketing, Inc. was founded in 1990 and serves as the holding company for all of Jerry Fletcher's businesses. The reputation of the company is based on his skills in business development and new product introductions for consultants of all kinds. Jerry helps consultants strategize and implement Trust-based brand development, traditional and internet marketing.  

The Z-Axis name sums up his observations about winners and comes from a youth misspent in pool halls and reading science fiction to learn how to see all the angles, as well as 30 years as a corporate marketing hand.

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