Join Clint McPherson and Lorraine Ball, the Architect behind Digital Toolbox, as she speaks about how businesses stay current in the digital landscape, what managers are and what they are not, SEO, and the questions that get you closer to your market online.

Show Notes

Lorraine explains Digital Toolbox and the role digital marketing plays in answering the right questions that help define who you are as a brand. She believes that for a brand to truly create a solid connection to its market, entrepreneurs need to learn how to stop crashing to parties they don't belong in.

In this episode you will learn:

  • What's the difference between a business owner and an entrepreneur?
  • As a manager, what is your primary purpose?
  • Pretty much every business's customer is online.
  • What do you need to find out about your online market?
  • When you think you have an answer, find out the question it corresponds to on Google.
  • …and so much more.

About Lorraine Ball:

Lorraine is the architect behind Digital Toolbox. With 40 years of marketing experience, (wow that makes her sound old), she has developed hundreds of training programs and tools which have helped business owners achieve digital marketing success. The best of those tools are collected here, in the Digital Toolbox.

Lorraine also hosts More than a Few Words, a marketing conversation for business owners featuring interviews with marketing professionals from around the globe.

You can find Lorraine Ball on...


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This episode is sponsored by Anchor: The easiest way to make a podcast.


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