Join Clint McPherson and special guest 𝗟𝗶𝘀𝗮 𝗪𝗶𝘀𝗲 as she talks about the culture of work that onboards everyone to thrive. Lisa discusses how not to be the 𝘣𝘶𝘪𝘭𝘥-𝘵𝘩𝘦-𝘱𝘭𝘢𝘯𝘦-𝘸𝘩𝘪𝘭𝘦-𝘧𝘭𝘺𝘪𝘯𝘨-𝘪𝘵 type of person, another way to win at brand visibility aside from Facebook ads, and why she believes it's essential to put the server first as the CEO of Flock DC. As a born entrepreneur, Lisa proves that an evergreen business is possible even outside the traditional paradigms of capitalism. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ Lisa Wise – on detracting from the 𝘴𝘩𝘪𝘯𝘺 𝘰𝘣𝘫𝘦𝘤𝘵𝘴 ✅ The Non-Traditional Measure of Success ✅ Philanthropy over marketing ✅ How to identify evergreen businesses ✅ How to attract and retain great talents ✅ and so much more! 𝗔𝗯𝗼𝘂𝘁 𝗟𝗶𝘀𝗮 𝗪𝗶𝘀𝗲: Lisa Wise is an entrepreneur, change maker, thought leader, writer, and philanthropist. Growing up throughout rural Idaho, Lisa was surrounded by love but short on resources and stability. She sought security by building businesses from a young age, starting with her first of many enterprises, The Sherlock Holmes Detective Agency. Offices were open for business in her parents' backyard tool shed, but clients and their mysteries never materialized. But, like most passionate entrepreneurs, she moved on to the next endeavor, whether that be hustling as a dog-walker, snow shoveler, painted rock saleswoman, or pet sitter. Today, Lisa is the Founder + CEO of Flock DC, a family of real estate management companies that oversee two billion dollars in property in Washington, DC property. Flock is a purpose-driven, values-based company that offers a new model for business in a world that will increasingly depend on companies to contribute to stronger and more sustainable communities. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗟𝗶𝘀𝗮 𝗪𝗶𝘀𝗲 𝗼𝗻... 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗧𝗵𝗮𝘁 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗟𝗶𝗳𝗲 𝗼𝗻... 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸: 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: 𝗧𝘄𝗶𝘁𝘁𝗲𝗿: 𝗬𝗼𝘂𝗧𝘂𝗯𝗲: --- This episode is sponsored by 𝗔𝗻𝗰𝗵𝗼𝗿: The easiest way to make a podcast. --- 𝗦𝗲𝗻𝗱 𝗶𝗻 𝗮 𝘃𝗼𝗶𝗰𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲: 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗶𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁: