Join Andrew Lees, Clint McPherson, and their guest Mike Wittenstein as he talks about the type of stories that your customers listen to. Mike explains the quality that helps distinguish brands from competitors, the importance of niching down to product-market fit, why it's crucial to master the value that your product or service carries, how leaders address resistance to change, and so much more. For Mike, the most challenging part of entrepreneurship is developing the ability to dig deep into everything. For him, before working with somebody, it's always essential to look hard and deep if they can help you and if you're willing to help them. In this episode you will learn: • The balance between what you want and what others want • How is your product's/service's value more important than anything else? • The Common AI Tools for Copywriting • How can you have fun and make money with customers? • In entrepreneurship, you'll dig deeper into yourself more than you thought you'd ever need. • And so much more! About Mike Wittenstein: Mike Wittenstein always focuses on others as a co-thinker. He sees the world through stories, which lets him help others connect on a profoundly human level. A lifetime of diverse global experiences taught Mike how to kindly ask tough questions, translate clients' words into stories, and express business strategies as customer and employee experiences. Clients often say that they like Mike's sleeves-rolled-up-on-day-one working style, how approachable he is to their teams, and how he engineers discovery moments into the experiences. In addition, Mike helps leaders leverage and develops a powerful leadership story so that their strategies can increase and sustain their competitive advantage. You can find Mike Wittenstein on... Website: https://storyminers.com/ LinkedIn: https://www.linkedin.com/in/mikewittenstein/ Twitter: https://twitter.com/mikewittenstein You can find That Entrepreneur Life on... Website: https://thatentrepreneurlife.com/ Facebook: https://www.facebook.com/thatentrepreneurlife Instagram: https://www.instagram.com/thatentrepreneurlifeusa/ Twitter: https://twitter.com/ThatEntreprene1 YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg Support the show: https://thatentrepreneurlife.com/support-the-show Listen to the full episode here: https://thatentrepreneurlife.com/episode/episode-97-how-to-tell-your-brands-story-to-connect-with-your-customers-and-increase-sales-with-mike-wittenstein-301

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