Join ๐—–๐—น๐—ถ๐—ป๐˜ ๐— ๐—ฐ๐—ฃ๐—ต๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป and ๐™‡๐™ค๐™ง๐™ง๐™–๐™ž๐™ฃ๐™š ๐˜ฝ๐™–๐™ก๐™ก, the Architect behind Digital Toolbox, as she speaks about how businesses stay current in the digital landscape, what managers are and what they are not SEO, and the questions that get you closer to your market online. Lorraine also explains Digital Toolbox and the role digital marketing plays in answering the right questions that help define who you are as a brand. She believes that for a brand to truly create a solid connection to its market, entrepreneurs need to learn how to stop crashing to parties they don't belong in. ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ถ๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: โœ… What's the difference between a business owner and an entrepreneur? โœ… As a manager, what is your primary purpose? โœ… Pretty much every business's customer is online. โœ… What do you need to find out about your online market? โœ… When you think you have an answer, find out the question it corresponds to on Google. โœ… โ€ฆand so much more. Timestamps: 1:47 Every Journey is Different 3:10 Controlling your Productivity 4:07 Lorraineโ€™s First Entrepreneurial Venture 6:38 Entrepreneur vs. Business Owner 7:18 Starting a Business 9:28 Hiring and Doing Things on your Own 11:26 True Leaders 13:27 Roundpeg and Digital Toolbox 16:58 Keep Up with the Trends 20:48 Know your Customer 24:06 Getting Comfortable with Clients 27:02 How Team Management Creates a Healthy Business 29:44 How Content Driven SEO gives a Manageable Roadmap to Improve Your Overall Search Position 34:33 Trust in your Content 36:37 The Most Difficult thing about being an Entrepreneur today 39:55 Give time for yourself to Plan About ๐—Ÿ๐—ผ๐—ฟ๐—ฟ๐—ฎ๐—ถ๐—ป๐—ฒ ๐—•๐—ฎ๐—น๐—น: Lorraine is the architect behind Digital Toolbox. With 40 years of marketing experience, (wow that makes her sound old), she has developed hundreds of training programs and tools which have helped business owners achieve digital marketing success. The best of those tools are collected here, in the Digital Toolbox. Lorraine also hosts More than a Few Words, a marketing conversation for business owners featuring interviews with marketing professionals from around the globe. You can find ๐—Ÿ๐—ผ๐—ฟ๐—ฟ๐—ฎ๐—ถ๐—ป๐—ฒ ๐—•๐—ฎ๐—น๐—น on... ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ: ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป: ๐—ง๐˜„๐—ถ๐˜๐˜๐—ฒ๐—ฟ: ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜: You can find ๐—ง๐—ต๐—ฎ๐˜ ๐—˜๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ณ๐—ฒ on... ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ: ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ: ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ด๐—ฟ๐—ฎ๐—บ: ๐—ง๐˜„๐—ถ๐˜๐˜๐—ฒ๐—ฟ: ๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ: ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐˜๐—ต๐—ฒ ๐˜€๐—ต๐—ผ๐˜„: